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15 Jan 2020 - 16 Jan 2020
Bologna, Italy
MARCA by BolognaFiere 2020 - Private Label Conference and Exhibition

Welcome to b2match!  
Platform to manage B2B Meetings for Buyers and Exhibitors

MARCA by BolognaFiere - Italy's leading Fair for the Private Label sector.

Now at its 16th edition, MARCA is one of the leading international events in Europe, bringing retailers together with manufacturers to help them to find new products and discover new ideas for their private label programmes.

MARCA is the ideal business platform for typical Italian food products and Made in Italy excellence, a unique trade fair attended by all major retail brands, each with their exhibition spaces, for a total of over 24 Private Labels.

MARCA offers many opportunities to understand the market evolution: conferences on the most topical issues in the PL sector, training seminars for producers and distributors, a showcase area displaying PL products due for launch in 2020, new products catalogue publication, showing the most recent market trends selected by the Retailers of the Steering Committee.

MARCA is an event by BolognaFiere, hosted in the capital city of good food,  offering an all-round experience to all participants. 

MARCA is also the only trade show where large-scale distributors attend as exhibitors, makeing it a
n ongoing successful event, attracting 746 international exhibiting companies in 2019, over 10,177 professionals attendees and more than 19,132 sqm net floor space.

Main trade categories 

  • Food Products
    • Fresh and frozen products
    • Shelf stable products
    • Beverages
    • Confectionary and snacks
    • Oils, dressings and seasonings
    • Sauces and spreads
    • Organic products
    • Short shelf life products 

  • Non Food Products
    • Personal care and hygiene products
    • Baby care
    • Toiletries and cosmetics
    • Healthcare products
    • Household and leisure products
  • Service companies

Reasons to participate

  • MARCA by BolognaFiere is the first show of the year: start planning with your partners well in advace
  • To uncover new business opportunities: a unique occasion to see the best of Made-in-Italy with the most complete offer on display
  • To promote your company profile with a specific offer or request
  • To make the most of your MARCA visit/exhibition with a personalized 20 minutes-meetings-agenda
  • To get support and follow-up after the start of the meetings

Target group

The International Buyers Programme is aimed at matching MARCA’s exhibitors with important buyers, trend-setters and decision makers, to create a wide and fruitful business network for Italian food products market and Made in Italy excellence.

How does the Matchmaking work?

  • Participants can request pre-arranged one-on-one meetings according to their co-operation interests (see the page dedicated)
  • Matchmaking enables better use of your time at the exhibition and more contacts during the visit 

Where are the meetings managed?

The meetings are hosted in the International Buyers Lounge, with dedicated services and facilities and the aid of linguistic assistance when needed. Tasting of exhibitors' products is offered all day long!



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